Liquid Luxury - Consolidations & South Africa / Southern Africa / Lodges / Game Reserves / Hotels / B&B

Emil Jnr is a renowned wine and spirits aficionado. He recognized the untapped market pull for premium, super- premium and rare products and slowly but surely he went about building relationships with distilleries and wineries world wide to allow him access to these products. He is in command of an effective and efficient sales force with a core focus on customer service to support his brilliant portfolio of internationally acclaimed products. His main target market concentration is on five-star game lodges, hotels, restaurants and up-market bars. You name it and Emil will find it!

Dr Piet van Zyl methodically studied the distribution and logistics structure of the highly successful business model and made the adaptations required to accommodate the ever-changing and slightly more challenging market in Africa. Through careful consideration and strong business relationships they have built up strong ties with many of the top wine estates, distilleries and distribution companies in South Africa and abroad. Through competitive pricing agreements Dr Van Zyl managed to secure logistical consolidation contracts with many of Africa’s top lodges. Liquidity hereby consolidates all wines and spirits on behalf of their clients and delivers the consolidated solution at very competitive rates to various sub-Saharan destinations.

Most of Liquidity’s clients entrust the compilation of their wine and spirits lists to Liquidity. These lists are customized to the specific product that the lodge or institution is providing. Liquidity is actively involved in the wine and spirits industry and hence has in-depth knowledge of rare and most recent products, prices and developments in wines and spirits.

In the past, institutions have been forced to compile their own beverage lists and then have had to source these products from up to 20 suppliers. But no longer. This is where Liquidity comes in. Liquidity will customize the unbiased beverage lists towards the requirements of the product offered by the institution within the given pricing constraints. Once the new list and prices have been signed off, Liquidity takes on the responsibility of sourcing, financing and consolidating the “wish list” on behalf of the client and then delivers the consolidated shipment to the client. Due to their bigger purchasing power and consolidated logistics they obtain better pricing and pass these gains on to their clients. The time, effort, and administration taken by the institutions are therefore transferred to Liquidity, leaving the client free to focus on their core business activities. Furthermore, Liquidity advises on various products, quality, price and availability. When the client is satisfied with the list and the prices, Liquidity also transports the consolidated product (“wish list” for wines/ spirits) to the physical address of the client, using temperature-controlled vehicles to ensure the products arrive in optimal condition.

Although the majority of Liquidity’s clients leave the compilation of the wine and spirits list to Liquidity, Liquidity does supply a few clients with a consolidation of the products they personally chose for their institution!

• Reduced Administration Costs * More time and money to concentrate on core competencies
• Lower costs of delivery * More profit for the organization
• Payment of only one combined invoice for all the products * Less administration leads to bigger profit.
• Only one wine and spirits supplier * Less administration leads to higher profit
• Better Stock Management.* Supplier will prompt for orders. Client lists will always be fully stocked. More sales, more profit.
• Professional Wine & Spirit List Creation * Always the best, most competitive and niche products on offer. Gives exclusivity to a client’s offerings
• Efficient lead and delivery times * Lists will always be fully supplied. Better profits.
• Saving on time/money throughout